Only your followers watched your reel. No new viewers. Yet the same video got views on TikTok. Sound familiar?

Here is the short version of how to get recommended on Instagram Reels. First, Instagram decides whether your account and your video can be shown at all to people who don’t follow you. This is eligibility. On a professional account, you can see this check in Account Status 8, 26. After that, signals decide each impression. Instagram names the main ones itself: whether people will share the video, watch it to the end, like it, or open its audio page 1. According to the head of Instagram, as reported by a trade publication, for people who don’t follow you, sends in direct messages matter slightly more than likes 9.

What to do. Keep your account public 21, 26. Publish videos without watermarks or borders, and don’t repeat what has already been posted on Instagram 1. If the video is someone else’s, Instagram’s rules say low-effort edits are not enough 4, 30. Keep it to 3 minutes or less 3. Hold the viewer in the first 3 seconds. Make the video clear to someone who doesn’t know you 22. Test new ideas with trial reels if you have a professional account 7, 29. Details and links to the rules are below.

We are the Video Unique Booster team. Our program makes copies of videos for several accounts. From March to August 2025, we ran a network of about 300 Instagram accounts and published only Reels on them. These accounts had almost no followers, so their views came mostly from recommendations. Throughout the article, we say plainly which parts are our experience and which are the platforms’ rules.

For this article, we read the rules of Instagram and TikTok and the Russian version of Instagram’s Help Center. We also went through 10 Russian-language articles about Reels recommendations and how they differ from TikTok. One of them ranks on the first page of Google for the Russian query this article covers (the search results were pulled for Belarus). We found the other nine through a general web search on the topic. We also read the transcripts of 12 Russian-language YouTube videos about Reels and 12 discussions and posts on Russian-language forums and social networks. The rules and articles were collected on September 26 and 27, 2026. Only two of the ten articles link to Instagram’s rules. That is why every rule here has a source number.

Who this article is for

For people who promote Reels and want their videos seen by people who don’t follow them. For a new account that has no followers yet. For those who publish the same video on both TikTok and Reels. For creators with several accounts.

It is not for people who want to turn off recommendations in their own feed. That is a viewer’s question. Nor is it for those who want to artificially inflate their views. The question here is a creator’s: how does a video reach people who don’t follow you?

Video Unique Booster for Windows: hundreds of unique copies in one goBy hand, you edit copy after copy. The program creates them in batches. Each copy gets its own image, sound, metadata and duration.

How to tell that a video made it into Reels recommendations

Recommendations mean showing your content to people who don’t follow you. On Instagram, these are places like the Reels tab, Explore, Feed and search 8.

To see whether a video made it into recommendations, Instagram suggests looking at your reach among non-followers 3. Besides recommendations, non-followers also see a video when someone sends it to them in a direct message. Whether your account can be recommended is shown in Account Status. Whether the video holds viewers is shown by the share of viewers who keep watching after 3 seconds.

  • Account Status. This section appeared in October 2021, and in December 2022 it gained a recommendations check for professional accounts. It shows whether your account and posts can be recommended to non-followers 8. It also shows which post or which part of your profile is the problem 3. The path in the app, according to the current Instagram Help Center: go to your profile, tap Menu in the top right, then Account Status below More info and support 26. The Help Center describes the check against the Recommendations Guidelines for professional accounts 26. If you disagree with the decision, tap Disagree with decision, and the post will be reviewed again 26.
  • Reach in insights. In Instagram’s Help Center, the number of people who saw a reel is called Viewers 27. To open a reel’s insights: your profile, the Reels section, the reel you need, then View insights 27. Insights for a period are in your account insights: your profile, Professional dashboard (Your dashboard on a personal account), then the metric you need 31. On Instagram’s 2023 tips page, reach for the selected period is broken down into followers and non-followers. That shows how much of your reach came from people who don’t follow you 3. In the current Help Center, we did not find this breakdown for a reel: it lists Views, Watch time, Viewers, Average watch time and Follows 27. If your insights don’t have this breakdown, we suggest a check of our own. Compare the reel’s Viewers with your follower count. If there are noticeably more viewers, the difference is people who don’t follow you. The Help Center calls Viewers an estimated metric 27. So look for a clear margin, not a couple of people. Besides recommendations, sends in direct messages also bring people who don’t follow you. This check only gives an answer when there are more viewers than followers. That happens with new and small accounts. If there are fewer viewers, it shows nothing.
  • Retention after 3 seconds. Instagram advises tracking what share of viewers keeps watching past the first 3 seconds 22. In August 2025, skip rate was added to Reels insights (we did not find this metric in the Russian version of the Help Center). It is the percentage of views in which people skipped the reel during the first 3 seconds 28. The lower it is, the better the opening of the video holds viewers.

The author of a Russian-language Threads post offers a yardstick of their own: “A reel counts as having taken off if it has more views than you have followers” 17. The Instagram rules we opened contain no such yardstick. Our check above compares viewers, not views: one person can watch a video several times.

Eligibility first: what keeps a video from people who don’t follow you

Even a good video may not be shown to non-followers. The first condition is a public account: Instagram can recommend content from public accounts 26. Reels from a private account follow that account’s settings. They cannot be shared with people who don’t follow you 21.

Beyond eligibility, Instagram has a list of videos it tries to show less. These are low-resolution videos and videos with a watermark. The list also includes videos without sound, with borders, or made mostly of text. And videos that have already been posted on Instagram 1. Instagram does not say what resolution counts as low.

On another of its pages, Instagram is stricter. It first shows an eligible post to a small audience that may enjoy it 5. Whether these people follow you doesn’t matter. Eligible means original, without visible watermarks, and not breaking the rules 5. So a video with a visible watermark risks missing even this initial audience. A separate case is a post that goes against the Recommendations Guidelines. Your followers still see it. Instagram tries not to recommend it to people who don’t follow you 3. Then followers watch, but there are almost no new viewers.

How Instagram widens a video's reach: eligibility comes first, meaning a public account, no restriction in Account Status, and an original video without visible watermarks, while a video that goes against the Recommendations Guidelines is seen by followers and almost never shown to non-followers; then an initial small audience, whether or not they follow you; videos with the best response are shown wider and wider
How Instagram widens a video’s reach: eligibility comes first, meaning a public account, no restriction in Account Status, and an original video without visible watermarks, while a video that goes against the Recommendations Guidelines is seen by followers and almost never shown to non-followers; then an initial small audience, whether or not they follow you; videos with the best response are shown wider and wider

Instagram has a separate page on originality. On it, Instagram gives examples of what it considers low-effort edits: borders, watermarks, speed changes, just crediting the original creator 4. In its Recommendations Guidelines, Instagram lists among the things it may not recommend unoriginal content that is mostly repurposed from another source with minor edits and no real added value 30.

If an account has lost recommendations, it can get them back. For that, most of its recent reels, photos and carousels must be original. This is counted over a rolling 30 days 4.

What we saw in our network. The topic of a video affected how widely it was shown. With the same program settings, racy videos got zero views noticeably more often than videos on other topics. That is what our test log says, without numbers. According to the log, accounts that posted them were more likely to stop getting impressions altogether. Instagram’s Recommendations Guidelines also list suggestive content among the things that may not be recommended 30.

Sometimes all of an account’s new videos got zero views. We assumed the link in the profile was holding back impressions. On such accounts, we removed the link and left them alone for a month. A month later, about one in five was getting views on new videos again. So we didn’t delete such accounts; we set them aside. We did not separate what helped: removing the link or the month without posting.

The Reels algorithm: which signals decide distribution

Once a video is eligible, Instagram predicts what a person will do with it. In 2023, Instagram named the most important predictions:

  • whether the person will share the reel;
  • whether they will watch it to the end;
  • whether they will like it;
  • whether they will open its audio page 1.

The Reels system card on Meta’s website has its own list of models. Among them are two watch-time measures 2:

  • whether the person will watch the reel longer than 95% of viewers of reels of the same length;
  • whether they will leave the reel before 3 seconds.

In January 2025, the head of Instagram, Adam Mosseri, named three main signals: watch time, likes and sends. In insights, he advises looking at average watch time, and at likes and sends relative to reach 9. “Sends” means sharing the reel in a direct message. He also explained the difference between them. Likes matter slightly more for reaching followers. Sends matter slightly more for reaching non-followers 9. Mosseri’s post itself does not open outside the app. We quote his words as reported by Social Media Today 9.

A Russian-language video about promotion puts this conclusion more bluntly. On reaching a new audience with trial reels, it says that “likes mean nothing at all” and that shares are what matters 18. Mosseri puts the difference more mildly: for non-followers, sends are only slightly more important than likes 9.

Besides these predictions, Instagram lists four groups of signals, roughly in order of importance 1. The first is the viewer’s past activity: which reels they liked, saved, shared and commented on. So saves count too. The second is their history of interacting with the creator. The third is information about the reel itself: the audio track, the visuals and its popularity 1. The rules we opened say nothing about trending audio, cover images or posting time.

The fourth and last is information about the creator: their popularity, such as follower count and engagement 1. Instagram does not publish exact weights.

Meta also has numbers on how the system is built. In 2019, the Explore system processed 65 billion features and made 90 million predictions per second 15. In 2025, Meta engineers described a user history model. It takes into account up to 70,000 of a user’s actions 16. Neither of these two papers gives signal weights.

How to promote Reels: getting people to watch to the end and share

In February 2025, Instagram published tips for creators 22. Here is what they say about the video itself and about publishing:

  • A video a stranger can follow. If your goal is new viewers, the video has to be clear to people who don’t know you 22.
  • A hook in the first 3 seconds. Open with something that will hold the viewer 22. This is the same threshold as in the second measure from Meta’s system card: whether a person will leave the reel before 3 seconds 2. Types of such openings are below, after this list.
  • Ideas people want to share. Instagram advises looking for relatable ideas that viewers will want to send to others 22. We found no other techniques for getting shares in its tips 22. Mosseri advises measuring shares as sends relative to reach 9. Compare this number across your own videos. For a trial reel, you can see after about a day how many times it was shared 7. That shows which of your new ideas gets shared more.
  • Audio. According to Instagram, audio can bring a reel to life and catch the attention of a new audience 22.
  • Consistency. Instagram calls posting consistently one of the most effective ways to grow 22. It does not say how many videos to publish per week. People often watch reels from accounts they don’t follow. So each video can reach a new audience 22. In our network, we published three reels a day per account, at 7 a.m., 12 p.m. and 6 p.m. We didn’t compare this with another schedule, so our experience can’t point to a best time.

Meta calls an opening that holds the viewer in the first 3 seconds a hook. In its Reels guide for advertisers, it names four types 24:

  • a promise of value: the viewer immediately sees what they will get, for example “In 30 seconds I’ll show you where non-followers appear in your insights”;
  • a statement of intent: what they are about to see and learn, for example “Breaking down three mistakes in the first frame”;
  • a question that invites viewers to reflect on their own experience or join the conversation, for example “Did only your followers watch your reel?”;
  • on-screen text in the first seconds 24.

The examples are ours; Meta gives none.

How to test a video’s opening. In insights, look at the share of viewers who stayed after the first 3 seconds 22. Meta advises making several versions of a video with different openings and comparing retention 24. In this advice, Meta says nothing about trial reels. They fit here with a caveat. Versions that differ only in their first seconds are almost identical in audio and visuals. The Help Center article on trial reels warns that a trial reel’s reach may be limited if it contains content you’ve already shared 29. So, in our view, trial reels are a more reliable way to test new videos and topics than versions of one video.

If you have several accounts, there is a second way to test a new type of video. We tested a new type of video on part of the network, 30-50 accounts. We tracked the results for a day or two. If a video got views but no link clicks, we stopped publishing it and tried another. That is how we dropped one type of video related to influencers. From memory, each uploaded video of that type got 10,000-15,000 views on average. We did not record these numbers.

That is a lot for the network: according to the export below, a video got about 28 views on average. We switched to videos with such low view counts deliberately: their views brought about $12 of net profit per thousand. So the goal became publishing more of these videos, even though each one got few views. Views alone did not serve our goal.

How to get recommended on Instagram Reels with a new account

A new account has almost no followers, so its viewers are mostly people who don’t follow it. Instagram does take follower count into account, but information about the creator comes last in the list it gives roughly in order of importance 1. Instagram describes the goal of these signals this way: to give everyone a chance to find their audience 1. The tips we opened have no separate section for new accounts 22. The general ones apply to them too: post consistently and track retention after 3 seconds 22. With trial reels, followers don’t see a failed attempt in Feed or the Reels tab 7, 29. A new account has almost no followers, so, in our view, it gains less from this feature. Trial reels require a professional account. Without one, the feature is available only to selected creators as part of a test 29.

Our experience is exactly about accounts without followers. For 217 accounts in our network, we have an export as of June 9, 2025, covering their whole history up to that day. All of them were public, and none was a business account. Together they had 141 followers. Meanwhile, 6,690 reels got 190,134 views, about 28 per reel on average. Let’s estimate how many of those views followers could have given. Suppose every follower watched every reel of the account they follow once. That is 9,326 views, less than 5% of the total. The rest came from people who didn’t follow the accounts, that is, mostly from recommendations. For half of the accounts, no more than 9.5% of reels got zero views. The export does not cover all accounts in the network. It supports one conclusion: followers are not needed for the first impressions. The export says nothing about eligibility and retention; for those, see Instagram’s rules above.

Chart based on our network export as of June 9, 2025: 217 accounts, 6,690 Reels, 141 followers. Of 190,134 views, followers could have given 9,326, or 4.9%, if each one watched every reel of the account they follow once; the other 180,808, or 95.1%, came from people who don't follow the accounts
Chart based on our network export as of June 9, 2025: 217 accounts, 6,690 Reels, 141 followers. Of 190,134 views, followers could have given 9,326, or 4.9%, if each one watched every reel of the account they follow once; the other 180,808, or 95.1%, came from people who don’t follow the accounts

Length limit for recommendations: 3 minutes instead of 90 seconds

Two of the ten articles we opened give 90 seconds as the limit. For creators in the US, that has been out of date since January 21, 2025.

Before that day, only reels up to 90 seconds could be recommended. On that day, Instagram allowed reels of up to 3 minutes. They became eligible to be shown to non-followers in the Reels tab and Explore 6. The announcement talks about creators in the US. Instagram’s tips page now gives the limit with no mention of a country: “3 minutes or less” 3.

Reels longer than 3 minutes are not recommended 3. Here is our own way to check whether the new limit applies in your country. Compare the share of non-followers in the reach of reels between 90 seconds and 3 minutes long with that of reels shorter than 90 seconds. If there is no breakdown, compare how far Viewers exceed your follower count. If the longer reels do noticeably worse, the old limit may still apply to you.

Trial reels: shown to non-followers first

Instagram launched this feature on December 10, 2024 7. We did not find such a mode in TikTok’s description of its recommendation system 11.

How it works:

  • you turn it on with the Trial toggle before sharing the reel 7;
  • a trial reel is shown to non-followers first, and followers are not shown it in Feed or the Reels tab 7, 29;
  • it does not appear in your profile grid or your profile’s Reels tab until you share it with everyone 7;
  • insights become available after about 24 hours 7;
  • if the reel is performing well, you can share it with your followers too 7;
  • you can turn on automatic sharing with followers. Instagram then decides on its own based on views in the first 72 hours 7.
The path of a trial reel: it requires a professional account; before sharing, you turn on the Trial toggle and, if you want, automatic sharing with followers; the reel is shown to non-followers first, followers are not shown it in Feed or the Reels tab, and it is not in your profile grid; insights appear after about 24 hours. If it performs well, you share it with everyone yourself; with automatic sharing, Instagram decides based on views in the first 72 hours; if it performs poorly, your followers never saw the failed attempt in their feed
The path of a trial reel: it requires a professional account; before sharing, you turn on the Trial toggle and, if you want, automatic sharing with followers; the reel is shown to non-followers first, followers are not shown it in Feed or the Reels tab, and it is not in your profile grid; insights appear after about 24 hours. If it performs well, you share it with everyone yourself; with automatic sharing, Instagram decides based on views in the first 72 hours; if it performs poorly, your followers never saw the failed attempt in their feed

This lets you test a new topic or a noticeably different version of a video on non-followers. Meanwhile, your followers don’t see failed attempts in Feed or the Reels tab 7.

The feature did not reach everyone at once. In February 2025, on TFL, a Russian-language marketing forum, someone asked how to get it. The advice was to contact support through Report a problem. According to the person who answered, it is usually turned on within two or three days 19.

Instagram vs TikTok: a comparison based on the platforms’ own rules

Of the ten articles we reviewed, two compare the platforms. One boils the difference down to the formula “social graph versus interest machine.” It gives no links to TikTok’s rules. Below is what the platforms themselves write.

What we compareInstagram ReelsTikTok, For You feed
Signals in the rulesmain ones: shares, watching to the end, likes, opening the audio page 1examples: likes, shares, comments, skipping a video 11; watching a longer video to the end 10
Length limit for recommendations3 minutes 3, 6not stated in these rules 12
Testing on non-followers before showing to followerstrial reels 7no such mode on the page about the system 11
Threshold for removing an account that posts other people’s content from recommendations10 posts of other people’s content in 30 days 5no number, only a mention of a large number of ineligible posts 13
Watermarkany visible one: videos with a watermark are shown less 1; the initial audience is for videos without visible watermarks 5someone else’s watermark or logo on a video without creative edits: not eligible for the feed 12
Where the creator sees eligibilityAccount Status 8TikTok analytics 14

What the table means for a video that got views on TikTok but not on Reels. The signals the platforms name are similar: likes, shares, watching to the end 1, 10, 11. The conditions for showing a video differ. Instagram shows videos with any visible watermark less, while TikTok keeps videos with someone else’s watermark out of the feed unless they have been creatively reworked 1, 5, 12. Instagram gives a 3-minute limit 3. TikTok’s rules give no length limit 12. So check the watermark and the length first, and retention after that. These are conclusions from the text of the rules, not from how the systems work inside.

How to make a separate copy of a video for TikTok is covered in the article making videos unique for TikTok (in Russian).

One video on two platforms and several accounts

A video from TikTok. If a video downloaded from TikTok carries the TikTok watermark, Instagram will show it less: it demotes videos with a noticeable watermark 1, 3. It is safer to publish a file without that watermark to Reels than a video downloaded from TikTok.

Identical posts. In April 2024, Instagram introduced a rule. If it finds two or more identical posts, it recommends only the original 5. Instagram detects matches by audio and visuals. The rule applies when the original is relatively new 5. The original replaces the copy in recommendations. The copy gets a label linking to the original creator 5. In the wording of the rule that we read, there is no exception depending on whose account posted the copy 5.

A copy is not replaced if it has been substantially changed. Instagram gives examples: a meme, a parody compilation, a new voiceover, a reaction 5.

Other people’s content. There is also a rule for accounts that post other people’s content. If an account does this 10 or more times in 30 days without substantial rework, it is removed from recommendations 5.

It used to be different, according to the author of one forum thread. In March 2022, on Zismo, a Russian-language forum, he wrote: “Even identical videos uploaded on the same day were getting views” 20. The rule on originals came two years later 5. Experience from 2022 no longer proves anything today.

What this means for several accounts. The rules we read do not address your own accounts directly. But the platform recommends videos that have already been posted on Instagram less often 1, 3. There is no exception there depending on who posted them. Instagram detects matches by audio and visuals 5. So, in our view, the same video on five of your own accounts risks being recommended on only one of them. Instagram does not say how much the visuals and audio must differ for posts not to match.

How it went for us. We took videos for the network from other creators: from YouTube channels in our niche and from compilations in Telegram channels. We picked videos without watermarks from the start. Each account got its own copy of a video, made in Video Unique Booster. We did not publish videos without uniquification in the network. Before the network, on one account of our own, other people’s videos from other social networks, unedited, soon started getting zero views. We have no numbers left from this: it is an observation, not a measurement. With unique copies, it sometimes went like this: a copy of a video got zero views on some accounts but brought views and clicks on others. But it never happened that all copies of one video failed at once. We published copies of different videos mixed together, not one after another.

Our conclusion from Instagram's rule on originals: of five identical posts on your own accounts, the risk is that only one gets recommended. The five copies that differ in visuals and audio carry a question mark instead of a play button: whether they will be recommended is unknown, because Instagram doesn't say how much copies need to differ
Our conclusion from Instagram’s rule on originals: of five identical posts on your own accounts, the risk is that only one gets recommended. The five copies that differ in visuals and audio carry a question mark instead of a play button: whether they will be recommended is unknown, because Instagram doesn’t say how much copies need to differ

Copies for several accounts: what the program does

Our conclusion implies this: the copy for a second account should differ from the first in visuals and audio, because that is what Instagram uses to look for matches 5. This part of the work can be handed over to a program.

Video Unique Booster makes copies of videos with edits. You set a range for the framing, color, overlay and audio settings. Each copy gets its own random value from that range. For Reels, don’t turn on a watermark or border: Instagram shows such videos less 1.

The program can check how similar the copies are. The check is turned on in the Export section: in the Similarity check field, you choose a method. The program then compares each new copy with the original, that is, the video the copies are made from, and with the copies already finished. In the Similarity threshold field, you set a number from 1 to 100. By default, the check is off and the threshold is 90. The lower the threshold, the more the copies have to differ. If a copy’s similarity to the original or to another copy is above the threshold, the action from the If similarity is above the threshold then field is applied. With Delete and recreate selected, the program makes that copy again. The number of tries is set in the Video re-creation attempts field. If similarity is still above the threshold after the last attempt, the program deletes the copy. You then get fewer copies than you asked for.

Where to find the Export section in Video Unique Booster: 1 is the Output icon in the left rail, 2 is the Export item in the panel that opens
Where to find the Export section in Video Unique Booster: 1 is the Output icon in the left rail, 2 is the Export item in the panel that opens
Fields of the Export section: the similarity check is on (the Similarity check field set to AI check and the Delete and recreate action are underlined), the similarity threshold is 90%, the program recreates a copy whose similarity is above the threshold, with up to 10 attempts
Fields of the Export section: the similarity check is on (the Similarity check field set to AI check and the Delete and recreate action are underlined), the similarity threshold is 90%, the program recreates a copy whose similarity is above the threshold, with up to 10 attempts

What the program does not promise. The program’s threshold is its own measure. Whether it matches Instagram’s measure is unknown: Instagram does not disclose its measure 5. How to prepare copies for several accounts is covered in the article an Instagram account network (in Russian).

Where these rules won’t help, and what we don’t know

  • A weak video. Eligibility only allows a video to be shown. What holds viewers is the video itself 1, 2.
  • Violations in the profile. As long as Account Status shows a restriction, Instagram tries not to recommend the account’s reels to non-followers. The cause may be in the profile itself 3. What to do about such a restriction is covered in the article shadowbans on Instagram (in Russian).
  • The matching measure. Instagram does not disclose exactly how it compares audio and visuals 5.
  • What we tested ourselves and what we didn’t. Our experience is a 2025 Reels network: public accounts with almost no followers, other creators’ videos, and a separate copy for each account. We don’t know whether Instagram considered our copies original: it does not disclose its measure 5. We did not test Account Status, trial reels, the 3-minute limit or hashtags on our own accounts. The in-app paths come from the Russian version of Instagram’s Help Center, opened in September 2026; the English names come from Instagram’s English Help Center and announcements. Menus may differ between versions of the app.

Frequently asked questions

Where to start

  1. Make your account public if it is private 21, 26. In Account Status, make sure the account can be recommended: your profile, Menu, More info and support, Account Status 26. The Help Center describes this check and trial reels for professional accounts 26, 29. Our accounts got impressions without this check too.
  2. Publish videos without watermarks or borders 1. If the video is someone else’s, low-effort edits alone, such as a border or a speed change, are not enough 4, 30.
  3. Keep videos to 3 minutes or less 3.
  4. Open the video with something that will hold the viewer for the first 3 seconds 22.
  5. Test a new topic with trial reels if you have a professional account 29. Check the insights after a day 7.
  6. In insights, compare retention after 3 seconds 22 and the share of non-followers in your reach 3. If there is no breakdown, compare the reel’s Viewers with your follower count.
  7. If you publish on several accounts, keep the risk in mind. Of matching posts, Instagram recommends only the original, if the original is relatively new 5. In our view, this applies to your own accounts too.

Need many copies for several accounts? You can make them in Video Unique Booster. Turn on the similarity check and choose Delete and recreate. The program will then recreate any copy whose similarity is above the threshold. Whether a copy gets recommended is up to Instagram and its own measure 5.

Related reading:

Sources

The numbers in square brackets throughout the text refer here. Pages 1-25 were opened on September 26, 2026, and pages 26-31 on September 27, 2026.

  1. Instagram. Instagram Ranking Explained. 2023. Instagram article ↩︎
  2. Meta Transparency Center. Instagram Reels Chaining AI system. Updated November 11, 2025. System card ↩︎
  3. Instagram for Creators. Tips for Improving Your Reach. 2023. Tips page ↩︎
  4. Instagram for Creators. Original Content Guidelines. Originality guidelines ↩︎
  5. Instagram for Creators. Recommendations and originality. 2024. Rule on originals ↩︎
  6. Instagram for Creators. The latest with Instagram. January 21, 2025. Instagram announcement ↩︎
  7. Instagram for Creators. Trial reels. December 10, 2024. Instagram announcement ↩︎
  8. Instagram. Understanding Instagram Outages & Account Status. October 11, 2021, updated December 7, 2022. Instagram article ↩︎
  9. Social Media Today. Instagram Shares Algorithm Insights To Inform Strategy. January 22, 2025. Article ↩︎
  10. TikTok Newsroom. How TikTok recommends videos #ForYou. 2020. TikTok article ↩︎
  11. TikTok. Introduction to the TikTok recommendation system. Transparency Center. Transparency Center page ↩︎
  12. TikTok. Community Guidelines: Integrity and Authenticity. 2026 edition. Community Guidelines page ↩︎
  13. TikTok. Community Guidelines: Accounts and Features. 2026 edition. Community Guidelines page ↩︎
  14. TikTok. Community Guidelines: Enforcement. 2026 edition. Community Guidelines page ↩︎
  15. Meta AI. Powered by AI: Instagram’s Explore recommender system. 2019. Meta AI article ↩︎
  16. Lyu et al. DV365: Extremely Long User History Modeling at Instagram. 2025. arXiv preprint ↩︎
  17. ya_slast. Post about Reels that “took off” (in Russian). Threads, 2024. Threads post ↩︎
  18. Evgenia Bushman. How to Promote Instagram in 2026: A Full Guide from Instagram’s Director on Algorithms and #Promotion (in Russian). YouTube, 2025. YouTube video ↩︎
  19. TFL forum. Help activating the “Trial reels” feature (in Russian). 2025. Forum thread ↩︎
  20. Zismo forum. Reels are not getting views (in Russian). 2022. Forum thread ↩︎
  21. Instagram. Introducing Instagram Reels: Short Video for Everyone. August 5, 2020. Instagram announcement ↩︎
  22. Instagram for Creators. Helping creators of all sizes break through. February 26, 2025. Instagram tips ↩︎
  23. Social Media Today. Instagram Implements New Limits on Hashtag Use. December 18, 2025. Article ↩︎
  24. Meta for Business. The Science of the Hook: How to Supercharge Your Reels Performance. December 15, 2025. Meta guide ↩︎
  25. irina__isi. Post “Trial reels = BAN!” (in Russian). Threads, March 26, 2025. Threads post ↩︎
  26. Instagram Help Center. Account Status on Instagram. Instagram Help Center ↩︎
  27. Instagram Help Center. View insights on your reels on Instagram. Instagram Help Center ↩︎
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